![]() ![]() Despite the great variety of approaches taken to investigate usernames, three main types of studies can be identified: (1) qualitative analyses examining username semantics, the motivations for name choices, and how the names are linked to the identities of the users (2) experiments testing the communicative functions of usernames and (3) computational studies analyzing large corpora of usernames to acquire information about the users and their behavior. This article addresses this gap by thoroughly analyzing 103 research articles with usernames as their primary focus. Usernames have been studied quite extensively within several academic disciplines, yet few existing literature reviews or meta-analyses provide a comprehensive picture of the name category. In many online services, we are identified by self-chosen usernames, also known as nicknames or pseudonyms. Overall, it appears that the users aim to blend in with the drug user community rather than stand out from it by building distinctive images of themselves. Differences between drug sellers’ and buyers’ usernames are minimal, possibly because of group overlap. In contrast, they only rarely utilize typical real-life marketing strategies, which suggests that the users do not seek publicity and do not wish to enhance their online reputation. References to various illegal drugs in usernames were found to express a close relationship with the substances. Many names include clues about a user’s age, gender, and location. The usernames are mostly in Finnish and often feature slang and spoken language expressions. Data on 1,654 usernames collected from a Finnish darknet marketplace, Torilauta (2017–2020) are analyzed both qualitatively and quantitatively. ![]() This study examines how sellers and buyers of illegal drugs represent themselves in their usernames. Usernames are extremely important in the online trade of illegal drugs, which carries several risks and therefore requires a high degree of trust between the transaction parties. Usernames play a major role in online communication by providing a vital first impression and including clues about the identities and personal characteristics of users. ![]()
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